The innovative digital format “Virtual Exponat on Air” sought to present the new Audi Grandsphere in tech talks and digital sneak previews. Three Audi designers, giving the presentation out of an empty studio, enabled visual insights to the design and functioning of the car by means of exploded views of the individual components that were displayed as AR. Journalists and other attendees connected from their offices from all over the world.
Category: #AR
Client: Audi
Cooperation: sxces
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